A POP-TART WILL RISE.

In 1963, Bob Cabana (Jerry Seinfeld), who’s working for Kellogg’s, puts together a team to beat their rival with a new kind of breakfast pastry.

In his directing debut, Seinfeld took one of his standup bits and developed it into a whole movie. The story of how Pop-Tarts were invented is a fantastical adventure that rarely touches base with reality.

Considering the talent on display, it is a huge disappointment, cheerful but with few laughs, even if we do get a kick out of watching Hugh Grant as Tony the Tiger and a couple of wonderful Mad Men cameos. 

2024-U.S. VOD. 93 min. Color. Directed by Jerry Seinfeld. Screenplay: Jerry Seinfeld, Spike Feresten, Andy Robin, Barry Marder. Cast: Jerry Seinfeld (Bob Cabana), Melissa McCarthy (Donna Stankowski), Jim Gaffigan (Edsel Kellogg III), Max Greenfield, Hugh Grant, Amy Schumer, Peter Dinklage, Christian Slater, Bill Burr, James Marsden, Thomas Lennon… Maria Bakalova, Cedric the Entertainer, Fred Armisen, John Slattery, Jon Hamm, Darrell Hammond. 

Trivia: Co-produced by Seinfeld.